Trademarks and Brand Protection
Best in class services at Schmeiser Olsen
Your brand is more than just a logo or a name; it’s your business identity, your reputation, and your promise to customers. Securing a trademark is one of the most effective ways to protect these valuable assets, and at Schmeiser, Olsen, we’re here to help. Whether you’re an entrepreneur starting fresh or an established business looking to safeguard your intellectual property, our seasoned trademark experts ensure your brand is protected with precision, care, and unparalleled expertise.
At Schmeiser Olsen, our trademark attorneys provide end-to-end legal services to help businesses protect, enforce, and grow the value of their trademarks. We represent clients ranging from startups to global enterprises, delivering trademark protection strategies tailored to your business goals and industry positioning.
A Structured Approach to Brand Protection
Our trademark legal services are structured to support your brand at every critical stage. Below is an overview of our core capabilities, each designed to provide practical, business-aligned legal support that protects and strengthens your brand assets over time.
Trademark Clearance and Risk Assessment
We begin with trademark clearance and risk assessment, conducting knockout and comprehensive availability searches, analyzing third-party rights, and providing actionable legal opinions. This enables brand owners to make informed decisions before investing in marketing, packaging, or product development. We regularly advise on name selection, evaluate potential conflicts, and guide clients through rebranding considerations when appropriate—helping to avoid costly disputes and legal exposure.
U.S. and International Trademark Registration Services
For domestic and international trademark filings, we manage the entire registration process—from application strategy and USPTO submissions to coordination with a global network of foreign trademark counsel. Our services include classification planning, specimen development, office action responses, and Madrid Protocol filings to ensure protection is secured efficiently and with attention to long-term commercial objectives.
Overcoming USPTO Office Actions and Trademark Refusals
During prosecution, we routinely address substantive refusals, including likelihood of confusion objections under Section 2(d). We craft persuasive legal arguments, submit evidence of marketplace coexistence, and negotiate consent agreements when needed—all with the aim of securing registration while minimizing legal risk. We also advise clients facing descriptiveness refusals under Section 2(e), developing strategies based on acquired distinctiveness, conceptual strength, or recommending registration on the Supplemental Register as a pathway to future enforcement rights.
Portfolio Management and Monitoring
Once marks are registered, we provide trademark portfolio management and monitoring services, including docketing renewals, recording assignments, updating ownership after corporate changes, and advising on brand expansion. We also implement trademark watch services to identify infringing uses and support proactive enforcement.
Trademark Enforcement and Dispute Resolution
When disputes arise, our attorneys manage trademark enforcement and defense, including cease-and-desist programs, opposition and cancellation proceedings before the TTAB, and domain name dispute resolution. We work to preserve brand equity while minimizing operational disruption, and collaborate with litigation counsel when escalation becomes necessary.
With decades of experience representing clients before the USPTO and longstanding partnerships with trusted foreign counsel, Schmeiser Olsen offers the depth, precision, and practical insight needed to build, protect, and sustain valuable trademark rights.
If you’re seeking experienced trademark attorneys to help protect and manage your brand, contact Schmeiser Olsen to learn how our trademark legal services can support your business now and into the future.
Beyond Trademarks: Integrated IP Services to Support Brand Growth
Trademark protection is often just one part of a broader intellectual property strategy. At Schmeiser Olsen, we provide a full range of legal services to help businesses secure, enforce, and scale their innovations and brand assets. Our team delivers coordinated counsel across key related areas:
Protect the innovations that power your brand. We work with clients to secure patent protection for product designs, core technologies, and commercially valuable features—often in tandem with trademark filings tied to product names, packaging, and brand identity. Whether launching a new product or preparing for investment, we align patent and trademark strategies to support go-to-market timing and maximize long-term value.
Trademarks are central to protecting your brand in online marketplaces. We help clients enforce their rights across platforms like Amazon, Etsy, eBay, and social media—addressing unauthorized sellers, counterfeit products, and misuse of brand names. Our approach often integrates trademark registration, copyright protection (for product photos, descriptions, and packaging), and platform-specific takedown procedures to preserve your brand’s integrity and customer trust.
Visual and written content often plays a critical role in how trademarks are presented and perceived. We help clients protect their brand expression—including logos, product images, ad copy, packaging artwork, and websites—through targeted copyright registration and enforcement. When combined with trademark rights, copyright protection creates a stronger foundation for defending your brand against copycats and infringers.
Our attorneys draft and negotiate trademark and IP licenses, brand collaboration agreements, and IP terms for corporate transactions—ensuring your brand assets are leveraged with clarity and control.